Selected work

Results I’ll put my name to.

Two campaigns: the bedding numbers from the account’s own reporting, the S-kin figures from the award’s public write-up, and the work attributed to exactly where it happened. That’s how I report to clients too.

Paid ads · Google + Meta · 12 months · At Step Digital

$2.24M attributed revenue for an Australian bedding brand.

A full-funnel rebuild across both channels: a 4.36x blended return on $514k of spend, 9,389 orders. Name withheld at the client’s request.

Read the case study→

SEO · 12 months · At Megantic

S-kin Studio: the award-winning organic campaign.

Organic sessions up 100%, top-3 keywords up 156%. Winner, Best Use of Search, Fashion at the 2023 Global Search Awards. I led it as Project Manager.

Read the case study→

Why only two? Because these are the ones I can publish with real numbers and clean attribution. I’d rather show you two honest case studies than ten vague ones.

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