SEO
SEO is where I started. It’s not what I lead with.
My roots are organic search: four years at Megantic on 100+ Australian ecommerce brands, SEO for national names like Forty Winks and Musashi, and a campaign that won at the 2023 Global Search Awards. These days paid ads leads, and SEO comes in when it genuinely fits your stage. If someone tries to sell you both on day one, ask them why.
How I run it
Find the demand others ignore
The award-winning work didn't chase the head terms. It found real search volume with almost no competition and built the strategy there. That's the playbook: fight where you can win.
Site structure that matches search
Menus and category architecture rebuilt around how buyers actually search, opening entry points your competitors don't have.
The technical floor, fixed
Crawlability, indexation, site speed and clean category pages. Boring, foundational, and worth more than another blog post.
Content that targets buyers
Pages written for searches with purchase intent behind them, and meta descriptions written to earn the click, not just the ranking.
The proof
S-kin Studio: organic sessions up 100%, top-3 keywords up 156%, every target beaten.
Winner of Best Use of Search, Fashion at the 2023 Global Search Awards, judged against agencies worldwide. I led the campaign at Megantic as Project Manager.
Read the full case study→Not sure if SEO is your next dollar?
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