SEO
Ecommerce SEO built around how your customers search.
I help Australian ecommerce stores improve their category structure, technical foundations and content around real buyer demand. My experience includes four years at Megantic and the award-winning S-kin Studio campaign. I recommend SEO when the opportunity, implementation capacity and time to results fit your business, alongside paid advertising where appropriate.
How I run it
Find the demand others ignore
The award-winning work didn't chase the head terms. It found real search volume with almost no competition and built the strategy there. That's the playbook: fight where you can win.
Site structure that matches search
Menus and category architecture rebuilt around how buyers actually search, opening entry points your competitors don't have.
The technical floor, fixed
Crawlability, indexation, site speed and clean category pages. Boring, foundational, and worth more than another blog post.
Content that targets buyers
Pages written for searches with purchase intent behind them, and meta descriptions written to earn the click, not just the ranking.
The proof
S-kin Studio: organic sessions up 100%, top-3 keywords up 156%, every target beaten.
Winner of Best Use of Search, Fashion at the 2023 Global Search Awards, judged against agencies worldwide. I led the campaign at Megantic as Project Manager.
Read the full case study→Work through the numbers.
Practical guides to the decisions behind an ecommerce ad account.
- Break-even ROAS for Australian ecommerce
Calculate the return your costs require, and the extra return needed to recover a management fee.
- Why Meta, Google and Shopify revenue differs
Separate attribution rules from tracking faults before drawing conclusions about your ads.
- Google Ads or Meta Ads for a small ecommerce budget?
Choose the first channel using demand, creative capacity, margins and a test you can afford.
Not sure if SEO is your next dollar?
Book the free 15-minute audit. If paid ads or your site should come first, I'll say so.
Free, on your real account, no obligation.