About
Mark Tran. The person running your account.
I’m Mark Tran. I run Step Digital from Melbourne as an independent solo operator, and I run every account myself: strategy, build, optimisation and reporting. I work with Australian ecommerce stores on Google Ads, Meta Ads and SEO. The person you talk to is the person doing the work.
I started in digital marketing in 2017 and watched the agency model up close for eight years. I keep Step Digital small on purpose, so I stay close to the campaigns, the commercial decisions and the people behind each store.
Working in digital since 2017
2017
Started at WME as a digital account manager, running 45+ paid campaigns across a 90+ client portfolio. Paid ads from the ground up, at volume.
2021
Four years at Megantic, the ecommerce SEO specialists, working on 100+ Australian ecommerce brands. SEO for national names like Forty Winks and Musashi, paid ads for brands like S-Kin Studio and Flagworld, and an organic campaign that won at the 2023 Global Search Awards. Ran Step Digital on the side throughout.
2025
Went full-time on Step Digital (started on the side in 2020) and ran one Australian ecommerce brand's paid program: half a million dollars of spend across Meta and Google in twelve months, $2.24M in attributed revenue back.
That range is the point. I’ve run national-brand budgets and $1,000-a-month accounts, and most enterprise tactics collapse on the way down. Knowing which ones survive at your budget is most of what you’re paying for.
The campaign behind the award
I was Project Manager at Megantic on the S-kin Studio campaign that won Best Use of Search, Fashion at the 2023 Global Search Awards. The organiser's campaign write-up names me and records the results. This work predates Step Digital.
Read the Global Search Awards campaign write-upHow I work
Truth first, month to month.
I tell you the truth
What's working, what's wasting money, and what I got wrong. Meta and Google flatter their own numbers; I judge campaigns against your revenue and show you the gap.
No lock-in
Month to month on 30 days' notice, priced on scope. If the work stops earning its place, you stop paying for it. I earn it every month.
AI where it makes me faster
I build automation and reporting tools into how I run accounts, so you get senior-operator attention with the leverage of a much bigger team. You still only ever deal with me.
See how I'd read your account.
Fifteen minutes, screen shared, straight answers. You keep the plan either way.
Free, on your real account, no obligation.