About
The person on the call is the person on the account.
I’m Mark Tran. I run Step Digital from Melbourne, and I run every account myself: strategy, build, optimisation and reporting. No account managers, no handoffs, no junior quietly learning on your budget.
The model exists because I watched the alternative for eight years. Most of my clients came from agencies where the account was on autopilot: good-looking reports, mediocre results, and nobody who actually knew their business.
Eight years, both ends of the budget scale
2017
Started at WME as a digital account manager, running 45+ paid campaigns across a 90+ client portfolio. Paid ads from the ground up, at volume.
2021
Four years at Megantic, the ecommerce SEO specialists, working on 100+ Australian ecommerce brands. SEO for national names like Forty Winks and Musashi, paid ads for brands like S-Kin Studio and Flagworld, and an organic campaign that won at the 2023 Global Search Awards.
2025
Founded Step Digital and ran one Australian ecommerce brand's paid program: half a million dollars of spend across Meta and Google in twelve months, $2.24M in attributed revenue back.
That range is the point. I’ve run national-brand budgets and $1,000-a-month accounts, and most enterprise tactics collapse on the way down. Knowing which ones survive at your budget is most of what you’re paying for.
How I work
Truth first, month to month.
I tell you the truth
What's working, what's wasting money, and what I got wrong. Meta and Google flatter their own numbers; I judge campaigns against your revenue and show you the gap.
No lock-in
Month to month, priced on scope. If the work stops earning its place, you stop paying for it. I earn it every month.
AI where it makes me faster
I build automation and reporting tools into how I run accounts, so you get senior-operator attention with the leverage of a much bigger team. You still only ever deal with me.
See how I'd read your account.
Fifteen minutes, screen shared, straight answers. You keep the plan either way.
Free, on your real account, no obligation.