Paid ads for Australian ecommerce
Google and Meta ads for Australian ecommerce brands.
One senior operator. No account managers between you and the work.
I’ve run half a million dollars of ad spend in a year for a single brand across Meta and Google. I’ve also run accounts at $1,000 a month. Most of what works at the top doesn’t survive the drop, and knowing which half to keep is the whole job.
Screen shared, on your real account: what’s working, what’s wasting money, and the one thing I’d fix first.
- On your real account
- You keep the plan either way
- Month-to-month management
$514k
ad spend across Google and Meta
$2.24M
sum of attributed revenue
4.36x
reported revenue / spend
2
ad platforms
Australian bedding brand. Revenue adds Google and Meta attribution; claims can overlap. Exact reporting dates are not recorded. Name withheld at their request. Read the case study
Brands I’ve worked on
Client work from my years at Megantic.
Straight answers
Three things worth checking in your account.
Good ROAS needs context.
A strong platform result can sit alongside flat store sales. I look at attribution settings, new and returning customers, margins and total revenue before deciding what to change.
The structure has to fit the budget.
I have managed national-brand budgets and accounts at $1,000 a month. A small account needs enough data in each campaign to support a decision. More campaigns do not automatically mean better control.
Platform reporting is one input.
I compare what Google and Meta attribute with what your store records. A difference can come from measurement rules as well as tracking problems. I explain the limits before drawing a conclusion.
If that’s the kind of reporting you want, we’ll get along.
Case study · Google + Meta · Ecommerce
$514k of ad spend managed across a 12-month period.
A full-funnel Google and Meta rebuild for an Australian bedding brand. Platform-attributed figures; cross-platform claims can overlap. Name withheld at their request.
$2.24M
attributed revenue
$514k
ad spend
2
ad platforms
One brand, both channels, twelve months. Search, Shopping and Performance Max capturing the demand; Meta building it with cold audiences. The numbers come from the account’s own reporting, stated plainly, which is how I’d report yours too.
Award-winning organic campaign.
S-kin Studio: organic sessions up 100% and top-3 keywords up 156% in 12 months. Winner, Best Use of Search, Fashion, 2023 Global Search Awards. Led at Megantic.
Named work, on the record.
Paid ads for S-Kin Studio and Flagworld. SEO for national brands like Forty Winks and Musashi. All of it across my years at Megantic, stated as exactly that.
The free 15-minute audit
Fifteen minutes on your real account. Here’s exactly what you get.
01
Book a time
Grab a slot and drop in your store URL and roughly what you spend. That's all I need to prepare.
02
We look at your account together
Zoom, screen shared, your live campaigns on screen. I'll show you what's working, what's wasting money, and why.
03
You leave with a plan
The one change I'd make first, and the order I'd make the rest. Run it yourself, hand it to your current agency, or ask me to do it. All three are fine.
If I think we should work together, I’ll say so. If I don’t, I’ll say that too.
“His insight and depth of knowledge was extremely helpful, and the session was very practical and actionable. Highly recommend if you want clarity and real direction rather than just generic advice.”
A good use of the 15 minutes
- Established Australian ecommerce brands selling physical products
- You're spending on Google or Meta, or about to
- You want a straight answer on what your spend is actually doing
Not a fit
- Pre-revenue stores
- Products without a real market yet
- Gambling and get-rich-quick
Why me
The person on the call is the person on the account.
Since 2017.
I started at WME running 45+ paid campaigns across a 90+ client portfolio, then spent four years at Megantic working on 100+ Australian ecommerce brands.
Half a million dollars in a year.
At Step Digital I ran one Australian ecommerce brand's paid across Meta and Google: $514k of spend in twelve months, $2.24M in attributed revenue back.
Both ends of the budget scale.
National-brand budgets and $1,000 a month. I'll tell you which tactics apply at your size and which ones don't.
Specialist, not generalist.
Paid ads and SEO only. I don't try to do everything.
Month to month.
30 days' written notice. A three-month commitment is optional when waiving eligible setup fees.
Questions before you book.
Is this a sales call?+
It's a working session on your account. Most of the 15 minutes is me showing you things in your own campaigns. If I think there's a fit at the end, I'll say so in one sentence, and you can take it or leave it.
Do you need access to my ad account?+
No. You share your screen on the call and we look at it together. If you'd rather grant read-only access so I can look before we talk, that works too, and I'll send instructions when you book.
We already work with an agency.+
Then use this as a second opinion. You'll get an independent read on the account and the one thing I'd push your agency to do next. Some of the most useful audits I've done are for brands that stayed exactly where they were.
What does it cost if we work together?+
Management is a monthly base plus an agreed percentage of total ad spend across the platforms I manage, calculated on spend excluding GST. Fees are quoted excluding GST and the exact scope and price are agreed on the call. Management is month to month with 30 days' written notice; a three-month commitment can waive eligible setup fees. The audit is free.
Do you do SEO as well?+
Yes. My roots are SEO, including national brands like Forty Winks and Musashi at Megantic. Paid ads leads; SEO comes in when it makes sense for your stage.
Why only 15 minutes?+
Because that's how long it takes to find the first meaningful fix on most accounts. Nobody needs an hour of introductions. If we need longer, that's what working together is for.
Get a straight answer on your ad account.
Fifteen minutes, your real campaigns, and the one thing I’d fix first.
Booked calls run on Zoom. You’ll get the invite straight away.