Paid ads · Australian ecommerce
Google and Meta ads for Australian ecommerce brands.
One senior operator. No account managers between you and the work.
I’ve run half a million dollars of ad spend in a year for a single brand across Meta and Google. I’ve also run accounts at $1,000 a month. Most of what works at the top doesn’t survive the drop, and knowing which half to keep is the whole job.
- On your real account
- You keep the plan either way
- No lock-in contracts
$2.24M
attributed revenue, Google + Meta
$514k spend
4.36x return
9,389 orders
Brands I’ve worked on
Client work from my years at Megantic.
Straight answers
Things I’ll tell you that most agencies won’t.
Good ROAS can hide bad growth.
A lot of reported return is ads shown to people who already follow you. Real growth comes from cold traffic, and cold traffic is harder. If your numbers look great but sales are flat, this is usually why.
Big-budget tactics break at small budgets.
I've run half a million dollars of ad spend in a year and I've run $1,000 a month. Most enterprise plays collapse on the way down. Plenty of agencies sell them anyway. Knowing which ones survive is most of what you're paying for.
The platforms mark their own homework.
Meta and Google both flatter their own numbers. I judge campaigns against your revenue, not the platform's attribution, and I'll show you the gap in your own account.
If that’s the kind of reporting you want, we’ll get along.
Selected work
Results I’ll put my name to.
What I run
The free 15-minute audit
Fifteen minutes on your real account. Here’s exactly what you get.
01
Book a time
Grab a slot and drop in your store URL and roughly what you spend. That's all I need to prepare.
02
We look at your account together
Google Meet, screen shared, your live campaigns on screen. I'll show you what's working, what's wasting money, and why.
03
You leave with a plan
The one change I'd make first, and the order I'd make the rest. Run it yourself, hand it to your current agency, or ask me to do it. All three are fine.
If I think we should work together, I’ll say so. If I don’t, I’ll say that too.
Since 2017.
I started at WME running 45+ paid campaigns across a 90+ client portfolio, then spent four years at Megantic working on 100+ Australian ecommerce brands.
Half a million dollars in a year.
At Step Digital I ran one Australian ecommerce brand's paid across Meta and Google: $514k of spend in twelve months, $2.24M in attributed revenue back.
Both ends of the budget scale.
National-brand budgets and $1,000 a month. I'll tell you which tactics apply at your size and which ones don't.
Specialist, not generalist.
Paid ads and SEO only. I don't try to do everything.
Month to month.
No lock-in. I earn it every month.
Questions before you book.
Is this a sales call?+
It's a working session on your account. Most of the 15 minutes is me showing you things in your own campaigns. If I think there's a fit at the end, I'll say so in one sentence, and you can take it or leave it.
Do you need access to my ad account?+
No. You share your screen on the call and we look at it together. If you'd rather grant read-only access so I can look before we talk, that works too, and I'll send instructions when you book.
We already work with an agency.+
Then use this as a second opinion. You'll get an independent read on the account and the one thing I'd push your agency to do next. Some of the most useful audits I've done are for brands that stayed exactly where they were.
What does it cost if we work together?+
Month to month, no lock-in, priced on scope. Ask on the call and you'll get a straight number. The audit itself is free and stays free.
Do you do SEO as well?+
Yes. My roots are SEO, including national brands like Forty Winks and Musashi at Megantic. Paid ads leads; SEO comes in when it makes sense for your stage.
Why only 15 minutes?+
Because that's how long it takes to find the first meaningful fix on most accounts. Nobody needs an hour of introductions. If we need longer, that's what working together is for.
Get a straight answer on your ad account.
Fifteen minutes, your real campaigns, and the one thing I'd fix first.
Free, on your real account, no obligation.