Google Ads
Google Ads that answer to your revenue.
Search, Shopping and Performance Max for Australian ecommerce brands, built and run by the person you actually talk to. Google flatters its own numbers; I judge the account against your revenue and show you the gap.
How I run it
Structure follows intent
Search, Shopping and Performance Max each doing the job they're actually good at, segmented by product category so budget flows to what sells, not what's easiest for the algorithm.
Targets set to your account's reality
A target ROAS that's too low tells Google to flood you with low-intent traffic. I set targets from what your account actually converts at, then move them deliberately as it scales.
Placements policed
Performance Max will happily spend your budget on mobile games and Gmail if you let it. I check where the money actually goes and cut the placements that never sell.
Feed health before cleverness
Disapproved products and a messy feed quietly cap your Shopping coverage. Fixing the boring things usually beats adding another campaign.
Search terms read weekly
The search-terms report is where wasted spend hides. I read it, add negatives, and tell you what your customers are actually typing.
Scaled around the retail calendar
EOFY, Black Friday and Christmas are planned for in advance, so peak demand lands on an account that's ready for it.
From a real account
One account I inherited had 85% of its Google budget in a single PMax campaign, serving video ads to puzzle game apps. Six months, zero sales.
I removed the video assets, corrected a target ROAS set at 160% when the account converted at 450 to 500%, and rebuilt the feed. Across the 15 months tracked in the case study, the channel averaged an 8.54x ROAS and peaked at 15.8x.
Read the full case study→Get a straight answer on your Google account.
Fifteen minutes, screen shared, on your live campaigns. You leave with the one thing I'd fix first.
Free, on your real account, no obligation.