What is Shopify SEO?
Key Elements of Shopify SEO
- Keyword Research: We identify the search terms your potential customers are using to find products like yours.
- On-Page SEO: This involves optimising your website's technical aspects, such as fixing crawl issues, broken links, improving meta descriptions, title tags, and creating schema markup.
- Off-Page SEO: We build quality backlinks to increase your store's authority and organic search traffic.
A Holistic Approach to Shopify SEO
In today’s competitive e-commerce landscape, a strong, data-driven SEO strategy is essential. An omnichannel approach, optimised at every level, helps you stand out and generate more leads and sales.
At Step Digital, we combine audience data, market expertise, and cross-channel capabilities to craft a Shopify SEO strategy built for success. Our research fuels every campaign, and by understanding your brand on a personal level, we tailor an audience-centred approach to drive growth across all channels.
With best-in-class SEO techniques, we help you capture attention, shape customer behaviour, and grow your business.
What is Our Process for Shopify SEO
Understand Your Business
We begin by diving into your business goals and unique selling points. This helps us identify growth opportunities in search and align our SEO strategy with your market position. By asking the right questions, we eliminate assumptions and focus on driving real results.
Keyword Research
Our Shopify SEO specialists focus on identifying high-converting keywords. We balance search volume with intent, ensuring your SEO investment brings in qualified traffic that converts into customers.
SEO Visibility Audit
Our analysts review your entire online presence, uncovering growth opportunities. We identify what’s holding you back in search rankings and develop a long-term strategy to help you outperform competitors.
Shopify Website Optimisation
We optimise your Shopify store, removing barriers that prevent it from ranking. With our technical expertise, we fine-tune your site to enhance user experience and boost organic traffic.
Content Development
Content is key to SEO success. We craft content that resonates with both search algorithms and users, blending commercial and informational keywords to capture all search intents and improve engagement.
Copywriting
Our copywriters focus on creating compelling, customer-centric content. Beyond keywords, we craft copy that guides visitors through the buyer’s journey, driving them toward conversion.
External Link Building & Distribution
We build high-quality links that strengthen your store’s authority. By targeting relevant sources, we ensure every link adds value to your SEO efforts, avoiding irrelevant or low-quality connections.
Monthly Reporting
Each month, you’ll receive a clear, detailed report on your SEO performance. Our dedicated account manager will explain results in simple terms, keeping you informed and ensuring your budget is well justified.
Why is Our Team the Leading Shopify SEO Team?
Customised Shopify SEO Strategies that Deliver Results
We understand the immense potential Shopify and Shopify Plus offer. By aligning what’s possible with your business goals, we create a tailored Shopify site that maximises SEO performance, driving exceptional organic traffic and on-page SEO results.
Conversion-Focused Strategies for Shopify Plus
The structure of your site plays a key role in your SEO success. Through a detailed audit, we identify barriers that hinder your search rankings. Our expert team ensures your site is fully optimised to convert visitors into customers, boosting your bottom line.
Proven Shopify SEO Management for Lasting Impact
Leverage Shopify’s powerful tools with guidance from some of Australia’s most experienced SEO managers. We continuously refine your strategy to uncover new opportunities for growth, delivering measurable results that scale your eCommerce business.
